Many women wear makeup every day depending on their plans, such as going out or working.
And on special event days, you'll want to wear more makeup than usual to have fun.
On days when you put on a lot of makeup, it's important to be thorough with cleansing and skin care.
However, there may be many people who just do it without knowing how to use cleansing products correctly, or who find cleansing itself to be a hassle.
Beautiful skin isn't achieved in a day!
Cleansing is a very important step in maintaining beautiful skin.
Ladies, how do you normally cleanse your skin?
This time, we targeted ordinary women in their 30s and 40s.
A survey was conducted on "the reality of cleansing."
We conducted a survey of ordinary women about what they want from a cleanser and what are the most popular types of cleanser.
First, let's look at the attitudes of women in their 30s and 40s about "strong makeup."
"When do you wear heavy makeup? (Multiple answers allowed)"
"When going out with friends or family (53.1%)"
"When I go to work (50.5%)"
It seems that everyone has many opportunities to wear makeup, both at work and off.
Next, I asked about this.
"What do you particularly notice on days when you wear heavy makeup?"
"Makeup coming off (31.1%)"
"Leaving makeup behind after cleansing (28.9%)"
Especially on days when you have applied beautiful makeup, makeup coming off and makeup remaining after cleansing seem to be particular concerns.
Makeup cleansing is necessary on days when you wear makeup. What do you actually want, and what type of cleanser do you use?
What do you want from a cleanser?
"Cleaning power (63.4%)"
"Easy to fall off (60.2%)"
"Less harsh on the skin (45.6%)"
Although you want to thoroughly remove your makeup, it seems ideal to use a cleansing agent that is gentle on the skin.
What type of cleanser are you currently using?
The most common answer was "oil (46.3%)" , followed by "gel (17.7%)" and "cream (14.4%)" .
In terms of texture, about half of the respondents used the oil type, indicating its popularity.
So we asked them specifically why they use the oil type.
■Please tell us specifically why you use the oil type.
・The oil type was the easiest to remove (40s)
・I feel like it thoroughly removes heavy eye makeup and foundation that's clogged in my pores. (30s)
・It comes off without friction on the skin and leaves it feeling moisturized after washing (40s)
The appeal of oil-type soaps is their strong cleansing power and the satisfaction they provide after washing. After all, it seems that the most important thing for people is to thoroughly remove their makeup.
How satisfied are you with the cleanser you are currently using?
"Very satisfied (22.9%)"
"Satisfied to some extent (66.3%)"
It seems that although most people are satisfied with their current cleansing products, they still have some concerns.
So what exactly are you dissatisfied with?
"What are you dissatisfied with?"
"It's hard to remove dirt from pores (33.9%)"
"Makeup is hard to remove (29.4%)"
"My skin feels tight (16.5%)"
Pores are clogged, makeup cannot be removed properly, skin feels tight, etc. It seems that there are many problems that are the enemy of beautiful skin.
Finally , when asked, "Do you wash your face twice after cleansing?" about 70% of people answered "Yes (69.1%)" .
■Please tell us why you should double cleanse your face!
・I'm worried about whether the dirt is coming off (30s)
・I'm worried about the slimy feeling left behind by the cleansing liquid (30s)
・It makes my skin feel more refreshed, and the foam face wash after cleansing removes dirt and moisturizes my skin. (40s)
Some people feel that makeup cleansing alone is not enough to remove all dirt, while others believe that washing their face after cleansing provides the moisturizing effect that is important for beautiful skin.
今回の調査ではみなさんのクレンジングに対する
求めていることやお悩み、人気のタイプが明らかに。
メイクをした日は、クレンジング後の残りメイクなどを気にする一方で
洗浄力が強いことでお肌がつっぱることを懸念する声も。
クレンジング剤に洗浄力の高さを求めつつも、
お肌への負担が少ない低刺激なものが理想！
そしてやさしくメイクを落とした後は、
W洗顔でお肌を潤いつつもさっぱりさせたい。
ではいったい、どんなクレンジング剤を選び、どうやって落とすことが正解なんでしょうか？
Featured products are now available
This oil has the same composition as sebum and is also used in skin care, so it can thoroughly remove makeup without putting a strain on the skin.
It uses macadamia seed oil, which is also used in skin care products, and gently lifts away makeup stains without putting any strain on the skin.
Formulated with moisturizing ingredients, it thoroughly removes both heavy and light makeup, leaving your skin feeling smooth and silky after washing without any tightness.
To return to basic daily care and continue to love your skin tomorrow.
I want you to try incorporating your own daily life at your own pace.
¥2.970
Safe for those with sensitive skin, it was created with gentleness to the skin as a top priority.
It doesn't make your skin feel tight, but it leaves it feeling refreshed after washing.
A simple and natural fragrance that makes the most of the well-balanced ingredients of refreshing geranium, fresh kabosu, and bergamot.
¥5,500
Contains dipotassium glycyrrhizinate.
Wash your face every morning and evening.
This amino acid-based, mildly acidic gel soap contains 17 types of plant-derived ingredients and is packed with the power of nature.
If you are concerned that cleansing alone does not remove all dirt, or if you want to wash your face while retaining necessary moisture, you will experience an even more moisturizing feeling.
A moisturizing revolution with in-bath care.
Wrap your freshly washed skin in
A moisturizing and smoothing pack.
Makes your skin feel fresher after washing your face.
The fine mist blends comfortably,
A mist-type lotion that refines the skin texture.
It's rich but not sticky.
As if wrapping you in a smooth veil,
A cream that locks in moisture.
You can see the details of the survey below.
